Moving beyond empathy: a11y in product development

Accessibility is a crucial part of product creation. Every team member, from product managers and UX designers to engineers and technical writers, must have at least a basic understanding of what accessibility means for their role in product development. While there is a general understanding of some accessibility best practices for building front-end sites, we can and should do better.

Instead of focusing on empathy and why accessibility is important, this talk will focus on how we can actually make change in our work.

In this talk, we’ll discuss:

+ A11y-friendly words
+ Design for your users
+ Semantic HTML before ARIA
+ Prove it works: automated and manual testing
+ Writing accessible documentation
+ Advocating for a11y as a priority

You’ll walk away with some easy wins to start making your products better, and some bigger goals to help implement change in your company. After all, accessibility is for everyone.