Friday 

Room 2 

11:40 - 12:40 

(UTC+02

Talk (60 min)

Navigating through the Azure Messaging (over)choice

Message-driven systems are the backbone of reliable, high-throughput solutions. Azure offers a rich variety of messaging services—but with so many options, it’s easy to feel overwhelmed. The abundance of choice can lead to analysis paralysis, where sticking to a familiar solution (**cough** HTTP) feels safer than exploring the tradeoffs.

.NET
Cloud

In this talk, I'll guide you through the essential messaging services in Azure and help you make sense of their unique strengths. Discover when to use Service Bus for reliable, publish/subscribe messaging, Event Hubs for real-time data streams, Event Grid for scalable event-driven workflows, and how to combine those services to unlock their full potential—without the hassle of polling.

Don’t let overchoice hold you back—this talk will equip you with robust coding patterns leveraging the .NET Azure SDKs and the confidence to make informed decisions to unlock the potential of the essential Azure messaging services for your specific needs.

Daniel Marbach

As a distinguished Microsoft MVP and software maestro at Particular Software, Daniel Marbach knows a thing or two about code. By day, he's a devoted .NET crusader, espousing the virtues of message-based systems. By night? He's racing against his own mischievous router hack, committing a bevy of performance improvements before the clock strikes midnight.