Room 6 

16:20 - 17:20 


Talk (60 min)

What do your users really see: the science behind user interface design

You can’t design effective interfaces if you don’t understand how your users actually see and think about their screens.

Soft Skills

In this UX design session, we'll discuss the most important principles concerning how the human brain and visual system determine how users see application interfaces. We'll look at Gestalt principles for grouping and highlighting, inattentional blindness and change blindness, how users scan through a view, and how to promote clarity in interfaces with levels of emphasis. Tests will help attendees see how they personally experience these principles, and better understand the challenges faced by their users when views and pages are not designed to respect design principles. You’ll probably walk out with some tangible, science-based ideas on ways to improve your application’s UI.

Billy Hollis

Billy is internationally known for his work on user experience design, design thinking, and native software development. His team, based in Nashville, Tennessee, has created modern apps hailed around the world for innovation and effective use of advanced user interface technologies. Billy has been a Microsoft Regional Director for 25 years, was a Microsoft MVP for 15 years, and was named a Software Legend in 2002. You can see Billy at major conferences all over the world, usually doing sessions to help developers to become more focused on designing and developing software that users love.